Google is obviously the most important search engine and is responsible for 90% of all search engine traffic. As part of their service the provide some great free services and software but a lot of marketers don’t use these to their full capacity, either because they are lazy and cant be bothered or don’t really know how to use them.
Webmaster tools for example is a great resource but the majority of marketers feel this is something best left to their SEO guy. I have included a series of videos below that show how to use some essential services and software provided totally free by Google which will make you more efficient and therefore profitable.
Setting up your account
Google adsense code
Google Gmail account
Google Analytics Advanced
Google Webmaster Tools Set up
Google Webmaster Tools Advanced