There has been a lot of publicity about exact match domain names being much less effective in ranking since the recent EMD penalty.
Whilst this is the case for smaller “sniper style” sites that are trying to rank for just 1 keyword which is the domain name, using a keyword that describes what your site is all about in your domain name is still the best possible option.
The difference is that you will be ranking for a range of keywords closely associated with each other but on separate pages and varying your anchor text keywords or phrases on each of these pages.
Google want search to be as natural as possible, Matt Cutts from Google recently said SEO should be known as Search Experience Optimisation so it makes perfect sense to call your website something that tells people what it is all about.
The aim of your website is 2 fold, you want to make it easy for the search engines to find your content so they can rank it accurately.
You want to make sure the content converts visitors to customers.
It’s not about getting to page 1 it’s about selling your stuff to make money from as many opportunities as you can create as possible
It is good practice to ensure you have the following pages included in your website.
I have added the following 2 legal pages which you are welcome to copy as a template for your own site. Obviously change the contact details etc
Contact including, telephone number and full postal address
Please feel free to copy and paste these pages into your own website. Please ensure you change the personal details where applicable.
The term ‘David Henry’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 5 Spencer Green
Whiston, S60 4NR Rotherham, South Yorkshire, UK. Our company registration number is, place of registration: . The term ‘you’ refers to the user or viewer of our website.
David Henry is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
David Henry may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from February 26, 2011.
What we collect
We may collect the following information:
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to 5 Spencer Green
Whiston, S60 4NR Rotherham, South Yorkshire, UK.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.