If you’ve ever wondered what could be holding you back from implementing basic on-page search engine optimization, it’s often because of your mindset. So, in this video we’re going to talk about how to get into the right mindset. You’re also going to get a quick overview of what’s inside of the video course so you know exactly what to expect. Plus, you’ll be given a list of things you’ll need to get started.
On-page SEO is such a broad term that covers a lot of areas of your website, both on the front end and the back end. There are so many different approaches and angles to take that it’s quite easy to get confused and we don’t want that. Therefore, the purpose of this video is to get you focused and help you understand what the plan is.
Before we jump into the 5 major factors that all your WordPress sites (or even non-WordPress sites) should have, it’s important to have a general bird’s-eye view of what they are.
This is something that has changed slightly in the last decade, but not drastically. The question that everyone asks these days is what domain name should you use? Should it be a brand name or should it be a keyword-rich domain? There’s more on that in this video.
Should you make your blog post and page human-friendly or search engine friendly? If both, how do you achieve that? What are search engines looking for? What are the things that you should avoid doing? What elements should you always have on your post or pages?
When it comes to images, how does the search engine know what the images are all about? Are they smart enough to figure this out? Or do you need to add some special code to achieve this?
This is extremely important because it’s often the first thing people will see as they are searching the internet – before they even get to your site. This needs to be set for all of your posts and pages. But how do you properly set the title of your post or page?
Just like the title optimization video beforehand, this is also what people will see as they search the internet. It’s the description beneath the title and you’ll also need to set this up on both your posts and pages. How do you properly set the meta-data and how long should it be?
Now that you understand how to implement these 5 factors, I’m going to show you how to automate them. There are two WordPress plugins that we highly recommend you install, which both have free and premium paid levels. Do you really need the paid levels, and how can they help you rank your sites even better?