To make sure that you get started right, we will start discussing how you can get into the right mindset of getting quality leads. You will also be given a quick overview of what’s inside this video course, so you know exactly what to expect and that way you can implement this at a faster rate.
To make sure that we are on the same page, I want to talk about the differences between a teaser video and a full-blown sales video. Contrary to common belief, there is a major difference in terms of p,urpose and how they are created. Teaser videos can be very powerful, but you need to clearly understand what the intent for them is and how they help you build your list.
In this video, we will examine your end goal or objective. How your funnel will look like depends on this piece of the puzzle. Many people make the mistake of not analyzing this and jump straight in. Your end goal is a huge deciding factor as to how your layout will be set up, so this is crucial.
Now that you understand how curiosity is being invoked in the previous video and you’ve seen why they essentially tease people to click, let’s focus on the next media type. During this process you will get a better understanding of how your teaser video will need to look in order to get people who are interested in ultimately buying your video course.
Now that you have a general idea of how these two mediums work, there are a couple things you need to do before we move onto the next video. One of the biggest mistakes that I see people make is they don’t know what they are selling. We don’t want you to make the same mistake so we’re going to go over a few steps that are quick and easy to do.
Now that you have a good idea of what you are selling and how to create curiosity, let’s brainstorm the teaser outline for your video using a five-step process.
In the previous video, you did a little bit of brainstorming to get an idea of what could be in your teaser outline. The purpose of this video is to take what you have written down and re-organize it into a sequential outline.
Now that you understand the most important process of creating a teaser outline, believe it or not, the technical aspect of video creation is actually 10% of the whole process. We’ll show you the video creation software that you can use and what we will be using.
By now you should have the video course video files in hand and a good idea of what videos you will need to extract. This video will show you how to extract the video clips that you need for your teaser video.
Now that you have your video snippets in hand, you simply need to re-organize them to make sure that they follow your sequential outline. If you don’t have video snippets that you were able to extract from the video course, this video will show you what you need to do.