5 Ways To Boost Your Email Conversion Rate
 
A few simple steps will help you boost your email conversion rate and ultimately make you more money. These tried and tested tips will prove valuable in time. Give these 5 ways to boost your email conversion rate a try and watch your business grow faster than ever. 
1. Increase your click through rate. 
With the advancement in technology, many people are able to view a preview of their emails in the notification panel in their smart phones. Strategizing what goes into the preview on the email to catch the reader’s attention is the first step in increasing your click through rate. Once you have the reader’s attention, there’s so much potential with what you can do with it. Getting your reader’s attention and keeping it is crucial when trying to increasing your click through rate. Make sure your preview is direct as well, that it goes straight to the point instead of having irrelevant links or pictures. 
2. Consistency
Consistency across your emails and website is crucial. One of the most direct ways to boost your email conversion rate is to repeat the main message in the email on your website. It can be done with a short catchphrase or an image as long it is something that is memorable and easily associated with you and your product. The goal is to keep the customer going straight through towards a purchase. If the email has a promotional code in it, the promotional code should be easily used when checking out on the website for example. 
3. Understand how consumers view emails.
With the wide assortment of gadgets out there from tablets to laptops to smartphones, understanding how your main target audience views your emails will help you optimize your emails based on the device, creating a good experience, one that will boost your conversion rates. 

4. Personalization
Everyone is unique and likes to feel special, don’t they? Your customers are no different. Personalization of the emails that they receive can help in promoting familiarity and trust, two things which will influence a purchase. Avoid batch and blasts as much as you can. 
5. Timing matters
Sending your emails at the right time of the day can make a huge difference in today’s world. Do some research and testing to find out what time of the day your email conversion rates have been the highest and work from there. For every business this is different, as the target audience is different. Experiment and find out the ideal time of day to send out your emails to best reach your audience.

