Top 6 Things To Split Test With PPC Ads

Many aspiring PPC marketers burn out and ultimately give up due to a lack of return on investment. This is due to the fact that one of the most costliest mistakes that many PPC marketers make is that they continuously spend an abundance of money promoting the same type of ad. As such, it comes as no surprise that many people end up losing thousands of dollars, simply because they failed to split test their ads. When it comes to split testing your ads there are several aspects of it that you can customize to see which one gives you the highest ROI. Here are the top 6 things to split test with PPC ads. 

1) Professional VS Unprofessional (Amateur) 
One of the most overlooked things that many newbie marketers fail to split test is their presentation. While it may be true that a professional presentation would be ideal for certain scenarios, an unprofessional or amateur presentation can raise your click through rate and ROI as well. For example, on payspree.com you will notice that most, if not all of their products are made "sloppily" because their target demographic is newbie marketers who may not know how to design a "professional website" and may feel inspired by another individual who created one who evidently demonstrates poor designing skills. 

2) Variation Of Colors 
Another thing you should split test is color. Try to imagine the type of emotion you want your target demographic to feel, when they see your ad. For example, black demonstrates professionalism but invokes a feeling of distrust at the same time, while the color white, invokes a sense of trust and is viewed as being innocent, while yellow invokes a sense of tranquility. 

3) Use Short Words 
Said in simple terms, short words are easy to read. To put things in retrospect, sentences that consist of lengthy words makes the whole process of reading and interpreting sentences unnecessarily difficult. 

4) Variation Of Questions 
Another thing you can do, is to split test a variety of questions, that pertain to your niche. For example, as far as the dating niche goes, three variations of questions you could use are: 
* Hav the butterflies left your relationship ? 
* Is he going out with his friends more so than ever before ? 
* Forgotten what love feels like even though you're not single ? 

5) Controversy 
Another thing you can do to see if you can receive a higher ROI for your PPC campaigns is to implement a bit of controversy. For example, "While Sensa got shut down for fraud, COMPANY NAME, has stood the test of time." 

6) Evoke A Specific Sense 
Our five senses include hearing, touch, taste, sight and smell. One example of evoking an emotion would be for example: "Delight your taste buds with this juicy, savory Paleo steak recipe."